OVERVIEW

Booklets can be very useful for passing along information to the public and differ from catalogues in that the information supplied may not be for the specific purpose of selling the item, but rather reinforcing the importance of a particular service or providing industry-related news. An example of this can be found in a doctor’s office for example, where booklets about certain kinds of health issues are discussed.

The fundamental importance of booklets is to provide the reader with a precise mix of information that will shape their beliefs towards a particular issue, where the business who is offering the information also provides a service that will remedy that issue, or provide an appropriate service or product that can benefit the reader of the booklet.